The power of social media has revolutionised the world of marketing – here’s an innovative and creative approach by IKEA. Just by sharing a picture of your favourite IKEA product in their 2014 catalogue on Instagram, with the name of the product and hash tag #IKEACatalogue, you could get the chance to win that product. After only four weeks, the entire IKEA catalogue was available on Instagram.
IKEA has combined traditional media and new technology to launch their best advertising campaign yet. Their classic paper catalogue has been converted into social media with the click of a button, effectively creating brand awareness by getting people talking and sharing their products online. A very simple yet smart idea, a zero budget and a fun and interactive experience, successfully reaching millions of consumers.